Global Sports Sponsorship Footprint

18 years · From Premier League to 12B SPORTS · From badminton championships to global federation partnerships. A brand built on sport, connected to sport.

Timeline

Partnership Milestones · 2007 → 2026

2007

12BET Founded

Launched under Gaming Control Board of Curaçao (GCB) license — the same regulator that today enforces independent RNG audits, segregated player funds, and mandatory responsible gaming programs.

2010s

Premier League Era

Formal partnerships with Arsenal FC (former Asia partner) and Newcastle United FC (sleeve sponsor). Later added Leicester City, Leeds United, Wolves, WBA, Sevilla, Swansea, Coventry, Wigan, Hull City, Crystal Palace, Birmingham.

Ongoing

Badminton Partnerships

Official partner of the Badminton World Federation (BWF) — global governing body of the sport. Also official partner of YONEX All England Open 2025–2027, the oldest and most prestigious badminton championship.

2025

EGR Marketing & Innovation Awards — Winner

Named winner at the EGR Marketing & Innovation Awards 2025. Also ranked #17 on the eGaming Review Power 50 global operator list — one of the highest independent rankings in the industry.

2026

12B SPORTS becomes 12BET's Official Media Partner

The sports media brand 12B SPORTS is now the official Media Partner of 12BET. In the same year, 12B SPORTS also became the Main Sponsor of the VR46 Racing Team for the MotoGP season — connecting 12BET to world-class motorsport through its Media Partner network.

Partner Wall

Football · Premier League Partners

Newcastle United
Sleeve Sponsor
Arsenal FC
Former Asia Partner
Leicester City
Official Partner
Leeds United
Official Partner
Wolverhampton
Official Partner
Birmingham City
Official Partner
Swansea City
Official Partner
Coventry City
Official Partner
Wigan Athletic
Official Partner
Hull City
Official Partner
Crystal Palace
Official Partner
Sevilla FC
Official Partner
Partner Wall

Badminton · Global Federation & Marquee Event

BWF · Badminton World Federation
Global Federation Partner
YONEX All England Open
Official Partner 2025–2027
Media Partner

12B SPORTS × VR46 Racing Team

The clarification that matters: 12BET is a sports betting brand. 12B SPORTS is a separate sports media brand — and the official Media Partner of 12BET (as of 2026).

In 2026, 12B SPORTS became the Main Sponsor of the VR46 Racing Team for the MotoGP season. This is 12B SPORTS's sponsorship, not 12BET's direct sponsorship — but through the Media Partner relationship, 12BET now has a credible connection to world-class motorsport.

Sources: MacauBusiness · 12BET Celebrates 18 Years (Dec 2025) · 12B SPORTS Official

Recognition

Industry Awards & Licensing

Gaming Control Board Curaçao EGR Marketing & Innovation Awards 2025 Winner BeGambleAware · Responsible Gaming
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EGR 2025 Winner

Marketing & Innovation Awards

Won the EGR Marketing & Innovation Awards 2025 — one of the industry's most respected honours.

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eGR Power 50 · #17

Global Operator Rank

Ranked #17 on the eGaming Review Annual Power 50 — the definitive global operator list.

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GCB Curaçao

Licensed Operator

Licensed by the Gaming Control Board of Curaçao (cert.gcb.cw). Independent RNG audits, segregated player funds, mandatory RG programs.

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