Sincerity, integrity, and responsible gaming. Three values that have guided 12BET since 2007 — from a single sportsbook to a global brand serving over 1,000,000 members across Asia.
12BET launched in 2007 under the mission of bringing a fair, regulated sports betting experience to Asian markets — long before the rise of the modern online sportsbook.
Over 18 years, we've partnered with some of the biggest names in world sport — Arsenal, Newcastle United, Leicester City, Wolves, Sevilla, the Badminton World Federation, and the YONEX All England Open. Every partnership tells you two things: we've been around, and organisations with real reputations trust us to represent theirs.
In 2025, we were named winner of the EGR Marketing & Innovation Awards, and we sit at #17 on the eGaming Review Power 50 — the industry's benchmark ranking of the top 50 online gaming operators worldwide.
And in 2026, our official Media Partner 12B SPORTS became the Main Sponsor of the VR46 Racing Team in MotoGP — extending our world-sport footprint from football pitches to the fastest racing circuits on the planet.
Basketball is our micro-focus, but the full sportsbook covers football (EPL, La Liga, Serie A, Bundesliga, Champions League), tennis, esports, MMA, and 40+ other sports. Powered by AP Sports (Pinnacle) and SABA.
Evolution Gaming, Pragmatic Play Live and SA Gaming — including Asian-language live dealers.
Pragmatic Play, PG Soft and Habanero. Top titles: Gates of Olympus, Sweet Bonanza, Fortune Tiger, Mahjong Ways.
Android APK (under 30MB) and iOS web app. Full features on phone — bet slip, live betting, deposits, all work on 3G.
Five specialists behind every piece of NBA-related content on this site. Each covers a distinct angle of the sport.
Gambling is entertainment. When it stops being entertainment, help is one click away.
Every 12BET account can set daily, weekly and monthly deposit limits — self-enforced, no admin approval needed. Cool-off (24h to 6 weeks) and permanent self-exclusion are also available.
12BET is available only to persons 18 years of age or older. Underage gambling is illegal and against our terms of service. Age verification is part of the KYC process for withdrawals.
If gambling stops being fun, contact GamCare (UK), Gamblers Anonymous, or your local counselling service. In Malaysia: MyHelpline. In Thailand: Ministry of Public Health hotline.
Our Telegram support team can help with account limits, self-exclusion requests, or general concerns. 24/7 live human response.
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